Partnership Proposal: Red Bull x Madison Square Garden

This project is all about crafting a winning B2B sales strategy for Red Bull to partner with Madison Square Garden. I was inspired to take on this challenge because I love seeing how big brands position themselves in high-energy environments, and Red Bull’s connection to sports, entertainment, and lifestyle marketing made it the perfect fit for MSG. With a solid pitch, strategic closing techniques, and post-sales follow-ups, this plan lays out exactly how Red Bull can become an essential part of the MSG experience.