Fresh Madison Market Research Project

This project analyzes how Fresh Madison Market can increase sales among UW-Madison students by understanding their grocery shopping habits, preferences, and spending behaviors. This was one of my first marketing research focused projects, and I was inspired to create it because of my interest in consumer behavior and how local businesses can tailor their strategies to specific demographics. The project was developed using qualitative and quantitative research methods, including surveys, interviews, and data analysis, to assess factors like price sensitivity, location convenience, and brand perception.