Bare Botanics Situation Analysis

We were tasked with developing a social media campaign for a real client, Bare Botanics, in our Social Media Marketing class. Phase I included a deep situation analysis of the brand as well as a social media & content analysis of the brand and its competitors. Through this project, I was able to hone my skills in conducting secondary research, prioritizing information, and identifying insights to formulate a plan/strategy to then apply my knowledge regarding secondary research, social media research, and planning to a “real world” client.